The New York Times published
Buy WOW Gold a story on the practice of retargeting today, entitled "Retargeting Ads Follow Surfers to Other Sites." While not nearly as presumptively negative as the WSJ series on marketing and data, it's telling that the story is slugged with "ads talk" in the URL. Journalists and editors generally dislike and mistrust advertisers - I know, because I am both an editor and a journalist, I've worked at places like Fantasy Fantasy Gil, and only after studying the business of media for several years (and starting a few companies to boot) have I come around to a more nuanced point of view. We can't expect every editor to do the same
Aion Gold.As the Time piece admits, retargeting is not new. What seems new, the article concludes, is how much the practice has increased, to the point where people feel like they are being "stalked" around the web, often in a fashion that "just feels creepy
Aion Gold."Well, as I've said a million times, marketing is a conversation. And retargeted ads are part of that conversation. I'd like to suggest that retargeted ads acknowledge, with a simple graphic in a consistent place, that they are in fact a retargeted ad, and offer the consumer a chance to tell the advertiser "Thanks, Fantasy Fantasy Gil, but for now I'm not interested." Then the ad goes away, and a new one would show up
WOW Power Leveling.The technology and processes required to do such a simple task are already in place. Most third party services which provide retargeting services already use the "i" logo in the creative, which when clicked tells consumers "why am I getting this adz" Why not extend that to include a "not right now" button, one that allows the consumer to tell the ad he or she is not quite ready for this offer? And when a consumer says "no thanks," as any good salesperson knows, that's an opportunity to learn. No rarely means no forever. Marketing is a conversation, one with more than one exchange. Just because the first one isn't a sale, doesn't mean the next one (or the one after that) can't be. Especially if you have the good graces to know when to pull back into the wings for fantasy fantasy gil
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