[روووح مادهوري]

The new face of cool

Ranbir Kapoor with Atul Chand


John Players, the men’s apparel from ITC, has embarked upon a new journey with youth icon
Ranbir Kapoor as its brand ambassador. In a resplendent celebration of style Ranbir Kapoor dazzled the ramp and presented the exquisitely designed John Players’ Spring Summer Collection 2010 at Mumbai. ITC’s Lifestyle retail business’s divisional chief executive, Atul Chand said, “Ranbir is the perfect fit for John Players as he personifies the youthfulness, vibrancy and panache that the brand stands for. He brings with himself a refreshing new look that will reinforce the universal appeal for John Players. We will soon be launching a new Ranbir Kapoor Signature Line range with Ranbir’s personal touch.” On the occasion, Ranbir said, “I relate with the cool, youthful and expressive personality of John Players. I hope to contribute in my own way to John Players persona and styling.”