المشاركة الأصلية كتبت بواسطة ليالي الجروح (المشاركة 1796284)

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Hrithik Roshan turns Pied Piper for Reliance Mobile


Reliance Mobile has rolled out a new TV-led campaign, that aims to promote the simplicity of its tariff plans. The communication has been conceptualised by Cartwheel Creative Consultancy.

"Our task was to communicate the simplest tariff plan ever in a memorable and larger than life manner," said D Ramakrishna (Ramki), creative director, when asked about the brief given to the agency.

The TVC begins with a man looking crestfallen at a 'members only' sign, while a young boy is disheartened by an 'extras charged' sign. Similarly, a girl is upset with a 'conditions apply' board. They are all mobile phone customers. Hrithik Roshan is watching all their disappointed faces, and begins whistling a tune to attract all the irritants, which in turn, begin to turn into mice. Hrithik, too, acquires a flute, and begins leading all the mice to a cliff in true 'Pied Piper' style, where they begin jumping off, thus leaving the Reliance Mobile consumers happy.

"This plan rids the mobile customer's world of all its irritants - hidden charges, special tariff vouchers, STD charges, roaming charges, uncertain charges... They are not unlike the rats in Hamelin. That's where the Pied Piper theme came from," Ramki explains.

When asked how difficult it was to reflect the 'Pied Piper of Hamelin' in a positive light, he said, "With Hrithik dancing, some delightful music, unusual animation and the general joy that comes from the 'liberation', it was not difficult to brighten up the tale."

Ramki says, that the campaign stems from the consumer insight that mobile users can't be impulsive and happy if they are dogged by uncertainty about what they are paying for their calls and SMSes.

With a media mix comprising TV, print, outdoor, radio and PoS, the film has been shot by Abraham Cherian of MAD. The creative team that has worked on this campaign includes Ramki, Arthur, Nadeem, Atin, Shaun Kiran Waval, Sourabh and Sachin.


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Sussanne adds life to Hrithik


To all those who think that Suzanne Roshan is just another star wife, I say, mates, think again! She isn't. In fact, Suzanne packs quite a punch in her delicate frame. Having spent a day with her during Harper's Bazaar's cover shoot for the November issue, I must confess she holds her own despite all that her critics want to say. I got the first hint of this from film maker Farah Khan—who revealed that Suzanne is an extremely strong yet unassuming woman and that she actually is Hrithik's huge source of strength.

Hrithik confessed the same at Farah's chat show, Tere Mere Beach Mein. Suzanne, for one has never been under Hrithik's shadow. And a glimpse of that was all too apparent, when the alleged stories of Hrithik and Barbara started doing the rounds. Assuming that there was an iota of truth in those stories, still there were no reports about fights between Hrithik and Suzanne. There were no reports of melodrama either. The only thing that was reported was that Suzanne had left Hrithik's home with her kids and that Hrithik had been caught off guard.

Of course, the couple denied the news and I personally believe that Barbara-Hrithik stories were largely fabricated, but all of this, actually helped bring forth Suzanne minus the Roshan surname. She came across as someone who could completely insulate herself from relentless media glare—No sob pictures, no body language faux pas and certainly no confessions on the sly.

Suzanne kept attending public events, during this time, with Hrithik by her side and despite her easy accessibility at the events, no one in the media could ask her THE question about Barbara Mori. And as I interviewed her the other day, during Harper's Bazaar's cover shoot, I could see that Suzanne says what she wants to and no matter what you do, she won't budge and give you anything that we in our world call sensational!Suzanne did not say anything at all about her personal life with Hrithik—about Hrithik the father, the son, the husband and the brother. I liked her for creating that boundary and for just saying that "Hrithik is a lovely human being". She spoke at length on that front though.

But, But But what immediately struck me, was one sentence she spoke. I asked her, what does Suzanne add to Hrithik and she said, " Suzanne adds life to Hrithik and to everyone around her". I don't think, there has been any star wife lately, barring Gauri Khan, who has the guts to say something like that. But Suzanne did.

And as I saw her-- clicking her own pictures in between the shots, during Harper's shoot, to show them to her kids and Hrithik; exclaiming that "Hrithik is going to say WOW" if he sees her like this right now; jumping with joy over her shoot pictures, clicked by the photographer Prasad Naik; sharing her excitement with her staff, inviting them to see the pictures in the preview monitor; I knew what Hrithik could have fallen for in Suzanne. Hrithik fell for the girl that abounds in Suzanne—the one with twinkling eyes looking at the world around with excitement. Suzanne is right, she adds life to Hrithik and to all those around her. Needless to say then, she is Harper's Cover Girl for November! Get a copy of the issue and relish Suzanne Roshan.

ميور لو سمحتي ترجمي الخبرين :n200667: